If you are struggling to attract buyers for your land listing, then it may be time to change your approach. Selling land is vastly different from selling traditional homes, and unless you have taken the necessary, and sometimes extra steps needed, your property might never sell.
We’ve studied what makes a good land listing and why some don’t just make the cut.
Here are some common mistakes to avoid when selling land:
Not Having The Right Information
Nothing spells disaster faster than having the wrong information in your land listing. Whether you have a typo that says 1.25 acres, instead of 12.5 acres, or listing the address in the wrong state, easily corrected mistakes are a sure turn-off to prospective buyers.
Be sure and always proofread your listing before making it active. Have someone you trust go over it with you to help look for any grammatical or other errors you may have missed.
No Photos or Videos of Your Land
If you’ve got it, then flaunt it. We’re not talking about a new car or a shiny gold watch, but talking about your property’s unique characteristics. Have you got a creek on your property or lake view? Showcase it in professionally done video or take some photos during your favorite time of the day. Don’t make the mistake of failing to showcase your property’s key selling points.
Listings without pictures and videos are boring and don’t give buyers any incentive to check out your property. Also, consider presenting a 3D virtual tour of your land for buyers who cannot view it in person or live out of state. High-quality photos and videos are what sell in the age of internet listings and sales.
Ignoring Easy Fixes to Your Listing
Slapping on a coat of paint and hiding family photos may be a quick fix when trying to sell a family home, but it’s hard to do that with vacant land. However, there are a few ways to make your property stand out among other vacant properties.
Some of these ways include:
- Debris and garbage removal
- Making sure the grass is mowed
- Having marked property boundaries
- Showcasing features like electricity, water, and septic are that are already onsite is gold. Leaving those details out of the listing is a common mistake.
Bonus: Take the time to determine what utilities exist on the property, the utility companies that manage them, and information on the cost to connect. Providing that information in your listing will set you apart from most listings.
This isn’t an exhaustive list but is a great place to start when presenting your property in the best possible light. By doing so, you may attract more qualified buyers right from the start.
Don’t Let Your Land Listing Become Stale
List it and dismiss it is probably not the attitude needed when it comes to selling land property. If little interest has been shown in your property within two weeks of the listing, some tweaks might be required.
New property listings usually generate the most buzz, and if prospective buyers aren’t showing up, you may have listed the property for sale in the wrong place or have a poorly written ad. Did you remember to take photos? What about a “For Sale” sign at the property address and even signs (if allowed) in the nearby neighborhoods and towns.
Do you have a major highway near your land? Post a sign there with directions or a number to call for more information.
Another reason your listing might not be enticing qualified buyers is that you’ve overpriced it. Did you search the comparables in your area? Finding comps for vacant land is more complicated than finding comps for nearby homes in your area thave have sold.
It is essential to realize that your selling price is determined by the current market and not what you or a family member thinks it is worth. Furthermore, if your selling price is based on a certain amount that you need to pay off the mortgage or taxes, you may lose qualified buyers because they aren’t in your price range.
Hiring The Wrong Land Agent
Although it may seem like a good idea, hiring your Aunt Lori or your neighbor, Bobby, might not be the best way to sell your property. We know you don’t want to hurt any feelings, but family and friends might not put forth the best effort to get your property sold as quickly and efficiently as possible.
We suggest selling your property to a company that buys directly from landowners. As we mentioned, many real estate agents sell houses, but many don’t know how to sell vacant land.
Try applying our recommendations on selling your land faster and for a better price.
If you’re looking for a fast, hassle-free solution to selling your land. The land-buying pros at MyTnLand can help.
We provide cash offers for land. Get an offer now